To celebrate the launch of Arabella Rose, a sparkling rosé from Tyrrell’s Wines, we created a character of the same name. We then commissioned popular Australian romance writer Ally Blake to tell her story. The novel ’50 Days with Rose’ brought Arabella’s experiences to life with a unique twist: it was written exclusively for Facebook. View the campaign on Facebook: facebook.com/50dayswithrose

Client: Tyrrell’s Wines
Agency: Mark/M&C Saatchi
Role: Copywriter, Social Media Strategist, Community Manager, Photographer and Talent
Awards: Creative Finalist in the 2013 ADMA Awards