To help engage their strong Facebook community, Clinique Australia wanted to create a series of albums using real people as models to demonstrate their foundation products. Working alongside the photographer, I art directed four shoots to showcase Clinique's foundation products in a creative and engaging way that stood out on Facebook.
Build Your Foundation Wardrobe - Work (mid-30s).
Build Your Foundation Wardrobe – Day look for a busy mum.
Build Your Foundation Wardrobe – For de-ageing skin.
Build Your Foundation Wardrobe – Get race day ready!
Client: Clinique Australia
Agency: Ikon Communications
Role: Art Director