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LAURA MCWHINNIE

Australian publisher and writer.

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CREATIVE HOLIDAYS - REBRAND

I was employed at Creative Holidays to help them rebrand the company from B2B to B2C. This involved creating a new tone of voice for the brand, content and social media strategy, as well as writing copy for their new website and travel brochures. I also worked as a Creative Director, Producer, Writer and Talent (in brand videos and photography) on numerous overseas shoots where I hired and travelled with a team of photographers and videographers to shoot and gather content for our website, brochures, destination videos and marketing campaigns.

The new site is still in development, but you can view the brochures here:

Creative Holidays - Unlock Bali
Creative Holidays - Unwind Hawaii
Creative Holidays - Discover Thailand

Client: Creative Holidays
Agency: In-house
Role: Creative Director, Content Strategist, Producer, Writer and Talent (in brand videos and photography)

CREATIVE HOLIDAYS - REBRAND
Creative Holidays - Indonesia
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© LAURA MCWHINNIE 2024