To help share the story behind infamous designer Jonothan Sceats and his new eyewear label Jono Hennessy, I was engaged to write numerous brand collateral including this magazine-style brochure and POS. I dug through the company's archives of old magazines and press clippings to capture the essence of the former iconic nineties brand, while establishing their new brand positioning.
Client: Jono Hennessy
Agency: Direct
Role: Copywriter