Tasked with the redevelopment of the active-wear brand’s existing fitness app, I provided concept and copy for the must-have accessory for those with an active lifestyle. 

The Lorna Jane app is an extension of the brands ‘Move Nourish Believe’ philosophy, with features developed around each of the three pillars. ‘Move’ allows users to track their moves across 15 different activities including spin, boxing, cross fit and yoga. ‘Nourish’ provides access to hundreds of healthy and delicious recipes that users are able to bookmark. And ‘Believe’ delivers a daily dose of inspiration straight to users phones. With the ability to personalise the app and engage with the entire Lorna Jane community, the app has a personality and a unique selling point beyond functionality.

Client: Lorna Jane
Agency: Soap Creative
Role: Copywriter